| 我国体育媒体的市场生态研究 |
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| 引用本文： | 肖鸿波.我国体育媒体的市场生态研究[J].上海体育学院学报,2004,28(6):26-29. |
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| 作者姓名： | 肖鸿波 |
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| 作者单位： | 上海体育学院,体育新闻系,上海,200438 |
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| 摘 要： | 剖析中国体育媒体的市场现状，即体育媒体的市场化程度较高、发展较充分；在市场化竞争中出现几家强势媒体；体育媒体的国际合作与竞争愈加激烈。认为：体育媒体要得到大的发展，首先要进行自身的资源整合，其次是积极链接资本市场，再次是积极参与国际体育新闻竞争，做大做强。
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| 关 键 词： | 中国 体育媒体 市场生态 体育产业 新闻竞争 |
| 文章编号： | 1000-5498(2004)06-0026-04 |
| 修稿时间： | 2004年4月28日 |
Research on Market Ecology of China's Sports Medium |
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| XIAO Hong-bo.Research on Market Ecology of China''''s Sports Medium[J].Journal of Shanghai Physical Education Institute,2004,28(6):26-29. |
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| Authors: | XIAO Hong-bo |
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| Abstract: | This study has analyzed the present market situation of China's sports medium, i.e. the marketablized degree and the development of sports medium are higher and more sufficient, a few strong medium appear in the marketablized competition and the international cooperation and competition of sports medium are more and more intensive. It believes that sports medium should at first make integration of resources of themselves, secondly link up themselves to capital market positively and thirdly participate in the competition of the international sports journalism enthusiastically and make themselves stronger, if they hope to gain greater development. |
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| Keywords: | China sports media market ecology sports industry journalism competition |
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