| 人工智能应用与体育传播变革 |
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| 引用本文： | 王相飞,王真真,延怡冉.人工智能应用与体育传播变革[J].上海体育学院学报,2021(2):57-64. |
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| 作者姓名： | 王相飞 王真真 延怡冉 |
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| 作者单位： | 武汉体育学院期刊社;河南大学体育学院;武汉体育学院研究生院 |
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| 基金项目： | 国家体育总局决策咨询研究项目(2019-C-11);武汉体育学院“东湖学者”计划资助项目。 |
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| 摘 要： | 对人工智能(AI)在体育传播领域的应用进行系统研究,认为AI在体育传播中的应用已覆盖新闻的采集与写作,传播内容的编辑与整合、分发与监管,人机交互传播与体验等多个方面,并给体育传播者、传播内容、传播平台、用户以及传播效果等带来全方位的影响:体育传播者的核心价值由体育内容生产转变为体育价值引导与创造;传播内容的价值由体育信息传递扩展至场景连接;泛内容生态平台下传统体育媒体寻求新的转向;技术融合背景下AI赛事直播提升用户体验;体育传播风险的衍生与叠加。对此,应注重体育传播的价值引导和创造,构建体育传播场景,强化用户体验,重视AI平台建设与技术合作,合理规避AI传播带来的各种风险。
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| 关 键 词： | 人工智能 体育传播 大数据 传播场景 赛事直播 用户体验 |
Application ofArtificial Intelligence and Transformation of Sports Communication |
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| WANG Xiangfei,WANG Zhenzhen,YAN Yiran.Application ofArtificial Intelligence and Transformation of Sports Communication[J].Journal of Shanghai Physical Education Institute,2021(2):57-64. |
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| Authors: | WANG Xiangfei WANG Zhenzhen YAN Yiran |
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| Institution: | (Periodical Department,Wuhan Sports University,Wuhan 430079,Hubei,China;School of Physical Education,Henan University,Kaifeng 475000,Henan,China;Graduate Faculty,Wuhan Sports University,Wuhan 430079,Hubei,China) |
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| Abstract: | The application of artificial intelligence in the field of sports communication is systematieally studied.It believes that its application has covered many aspects including the collecting and writing of sports news,the editing and integration of communication content as well as its distribution and supervision,and the humanmachine interactive transmission and experience,which will bring all-round influences on all elements of communication activities such as communicators,content,platforms,users,and effects.These influences are as follows:the core value of the transmitter is changed from the production of sports content to the guidance and creation of sports value;the value of content is extended from the information transmission to the connection of scenes;the traditional sports media under the pan-content ecological platform seeks new directions;the live broadcast of AI events under the background of technology integration enhances the user experience;and sports communication risks hence rise.In this regard,attention is paid to the value guidance and creation of sports communication,communication scenarios are built to enhance user experience,importance are attached to the construction of AI platforms and technology cooperation,and various risks brought by AI communication are reasonally avoided. |
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| Keywords: | artificial intelligence sports communication big data communication scenario live broadcast of event user experience |
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