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| 雅典奥运会和日韩世界杯足球赛电视收视状况的比较 | |
| 引用本文： | 王晓东,王联聪,叶伟.雅典奥运会和日韩世界杯足球赛电视收视状况的比较[J].上海体育学院学报,2005,29(5):33-37. |
| 作者姓名： | 王晓东 王联聪 叶伟 |
| 作者单位： | 1. 广州体育学院,篮球教研室,广东,广州,510076 2. 集美大学,体育学院,福建,厦门,361021 3. 首都体育学院,民族传统体育学系,北京,100088 |
| 基金项目： | 国家体育总局体育社会科学基金资助课题（551ss03060） |
| 摘 要： | 运用文献资料、比较研究等方法，对雅典奥运会和日韩世界杯足球赛电视收视状况进行研究。结果显示：日韩世界杯足球赛收视规模稍高于雅典奥运会，但奥运会收视人群分布范围更广。世界杯足球赛和奥运会电视转播权价格相近，但奥运会电视转播权却是购销两旺而购买世界杯足球赛转播权的公司处境艰难，缺少美国市场的支撑是关键原因。两大赛事对我国电视体育市场都有巨大的拉动作用，我国运动员参加的比赛最受观众关注，节目播出时间是影响收视率的重要因素。奥运会收视的“全民性”特征更为明显。 |
| 关 键 词： | 雅典奥运会 日韩世界杯足球赛 收视率 电视节目 |
| 文章编号： | 1000-5498（2005）05-0033-05 |
| 收稿时间： | 2005-02-05 |
| 修稿时间： | 2005年2月5日 |
Comparison of Television-watching Condition of Athens Olympic Games and Japanese-Korean World Cup of FIFA |
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| WANG Xiao-dong,WANG Lian-cong,YE Wei.Comparison of Television-watching Condition of Athens Olympic Games and Japanese-Korean World Cup of FIFA[J].Journal of Shanghai Physical Education Institute,2005,29(5):33-37. | |
| Authors: | WANG Xiao-dong WANG Lian-cong YE Wei |
| Abstract: | The methods of literature,comparative research etc.were applied to making a study of the television-watching condition of Athens Olympic Games and Japanese-Korean World Cup of FIFA.The results indicate that the television-watching scale of Japanese-Korean World Cup was a little greater than that of Athens Olympic Games,but as for the scale of distribution of television-watching group,the latter was wider than the former;they were in the neighborhood of the price of television broadcast right,but the television broadcast right of Athens Olympic Games was sold and bought very well,while the company which is gained television broadcast right of World Cup of FIFA fell into trouble,the key reason of which is lacked the support of the American market;both of the above main competitive events were of huge promoting effects on television sports market of our country,and the competitions with the participation of the Chinese athletes aroused audiences' most concern;the time of program show was a main factor influencing the audiences' rating;the audiences' rating of Japanese-Korean World Cup of FIFA was higher than that of Athens Olympic Games,while the whole-nation character of audiences' rating of Athens Olympic Games is more obvious than that of World Cup of FIFA. |
| Keywords: | Athens Olympic Games Japanese-Korean World Cup of FIFA audiences' rating television program |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |