| 北京市体育竞赛市场运作环境与对策 |
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| 引用本文： | 杨铁黎,孙凯.北京市体育竞赛市场运作环境与对策[J].上海体育学院学报,2008,32(5):14-18. |
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| 作者姓名： | 杨铁黎 孙凯 |
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| 作者单位： | 1. 首都体育学院成人教育部,北京,100088
2. 中国劳动关系学院体育部,北京,100086 |
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| 基金项目： | 北京市哲学社会科学规划重点课题 |
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| 摘 要： | 采用文献资料法、专家访谈法、问卷调查法、数理统计法等,对北京市体育竞赛市场运作环境进行分析。认为:北京市体育竞赛体制环境在一定程度上制约了体育竞赛市场化运作的效率;北京市具有良好的经济环境;北京市体育竞赛法制环境建设需进一步改进和完善;北京市文化市场繁荣,文化创意产业享有优惠的政策,对体育竞赛市场的发展有促进作用;北京市居民对精神文化需求较高,同时对文化产品质量要求也较高;北京市体育环境良好,为体育竞赛市场化运作奠定良好的基础。据此,提出相应的发展对策。
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| 关 键 词： | 北京市 体育竞赛市场 运作 环境 |
Operative Environment of Beijing Sports Competition Market and Countermoves |
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| YANG Tie-li,SUN Kai.Operative Environment of Beijing Sports Competition Market and Countermoves[J].Journal of Shanghai Physical Education Institute,2008,32(5):14-18. |
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| Authors: | YANG Tie-li SUN Kai |
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| Abstract: | The methods of literature,interview to experts,questionnaire,mathematical statistics etc.were used to analyze the operative environment of Beijing sports competition market.It believed that the system environment of sports competitions in the city of Beijing restricted the efficiency of marketalized operation of sports competitions to a certain extent;the city of Beijing had good economic environment;the construction of its legal system environment of sports competitions needed further improving and perfecting;Beijing had prosperous cultural market and its cultural innovative industry enjoyed preferential industry policy,which helped promoting the development of its sports competition market;the citizens of Beijing had higher requirements for both spiritual culture and the quality of cultural products;Beijing had good sports environment,which laid down a sound foundation of the marketalized operation of sports competition markets.Therefore,it put forward the corresponding countermoves for development. |
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| Keywords: | city of Beijing sports competition market operation environment |
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