| 中国体育用品业竞争力及提升战略分析 |
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| 引用本文： | 张高华.中国体育用品业竞争力及提升战略分析[J].福建体育科技,2013(4):16-18. |
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| 作者姓名： | 张高华 |
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| 作者单位： | 牡丹江师范学院,黑龙江 牡丹江,157011 |
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| 摘 要： | 从竞争力结果和竞争力过程两个方面构建了中国体育用品业竞争力的动态模型,并分别从产业基础因素、核心因素和环境因素三个方面对中国体育用品业竞争力过程进行了评价,从竞争优势和产业利润方面对竞争力结果进行了评价,最后,从"促进产业集聚和升级、优化产业生态结构"等七个方面提出了加快体育用品产业可持续发展的战略选择。
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| 关 键 词： | 体育用品业 竞争力 战略 |
Analysis on the Competitiveness and Promotion Strategy of the Chinese Sports Goods Industry |
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| Zhang Gao-hua.Analysis on the Competitiveness and Promotion Strategy of the Chinese Sports Goods Industry[J].Fujian Sports Science and Technology,2013(4):16-18. |
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| Authors: | Zhang Gao-hua |
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| Institution: | Zhang Gao-hua(Mudanjiang Normal University,Mudanjiang 157011,Heilongjiang China) |
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| Abstract: | It constructs a dynamic model of Chinese sports goods industry competitiveness from two aspects of competitive result and competitive process.It evaluates the competitive process from three aspects of industry factors,the core factors and environmental factors on China sports industry,and evaluates the aspects of competitive advantage and industrial profit on competitive result.Finally,it analyzes the strategic choices to accelerate the sustainable development of sports goods industry from seven aspects,such as＂promoting the industrial agglomeration and industrial ecological structure optimization and upgrading＂,etc. |
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| Keywords: | Sports Goods Industry Competitiveness Strategy |
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