| 高校高水平篮球队开展体育赞助的对策研究 |
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| 引用本文： | 孙辉.高校高水平篮球队开展体育赞助的对策研究[J].福建体育科技,2009,28(3):57-60. |
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| 作者姓名： | 孙辉 |
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| 作者单位： | 湖北经济学院体育系,湖北,武汉430205 |
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| 摘 要： | 通过文献资料法和专家访谈等研究方法，本文从高校以及球队自身、企业、政策、法规体制和人才培养等外部条件及提高高校体育主管部门的体育赞助营销水平等方面提出了自己见解。针对改善我国高校高水平篮球队伍开展体育赞助提出了创建性的建议。
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| 关 键 词： | 高校 高水平篮球队伍 体育赞助 |
A Research on the Countermeasures of the Advanced College Basketball Team's Sponsorship |
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| Sun Hui.A Research on the Countermeasures of the Advanced College Basketball Team''s Sponsorship[J].Fujian Sports Science and Technology,2009,28(3):57-60. |
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| Authors: | Sun Hui |
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| Abstract: | Through literature research and expert interview and several research methods.This article provide insights for improving sports sponsor marketing ability of the colleges in terms enterprises policies talents training etc.And finally some suggestions to better college sports sponsor are contributed. |
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| Keywords: | Colleges and Universities High Level Basketball Team Sports Sponsor |
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