| 福建省山区小城镇居民体育消费现状调查 |
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| 引用本文： | 黄强,倪金福.福建省山区小城镇居民体育消费现状调查[J].福建体育科技,2004,23(6):22-24. |
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| 作者姓名： | 黄强 倪金福 |
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| 作者单位： | 龙岩师范高等专科学校体育系,福建龙岩364000 |
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| 基金项目： | 学校社科课题(项目编号:S03004) |
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| 摘 要： | 采用文献资料、问卷调查、数理统计和逻辑分析等方法,对福建省山区小城镇居民体育消费现状进行调查。结果表明:增强体质与健康、消遣娱乐和丰富生活等因素是居民体育消费的主要动机;居民年人均体育消费支出178 84元,占居民可支配收入的2 91%,体育消费水平较低;居民体育消费以实物质消费为主,非实物性的"健身活动"等消费明显过低。以期为山区小城镇体育市场开发和发展,引导居民理性的体育消费提供参考依据。
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| 关 键 词： | 体育消费 山区 小城镇居民 调研研究 |
A Survey of PE Consumption Status in Small Towns of Fujian Hilly Areas |
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| Huang Qiang,Ni Jin-fu.A Survey of PE Consumption Status in Small Towns of Fujian Hilly Areas[J].Fujian Sports Science and Technology,2004,23(6):22-24. |
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| Authors: | Huang Qiang Ni Jin-fu |
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| Abstract: | This paper has made a survey on the PE consumption status in the small towns of Fujian hilly areas on the basis of documents, questions,mathematical statistics and logical analysis. The survey points that the motives of the citizens in small towns is PE consumption are mainly to improve their health,to entertain themselves as well as to enrich their living ways.Their annual consumption in PE per capita is $17884, which takes up only291% of their disposable income. The consumption in PE is truly low; furthermore, their consumption ways are mainly material objects. The consumption in non-objects is obvious too low. The survey can serve as a reference to the development in PE markets in the small towns of hilly areas and the instruction to the citizens' rational consumption is PE. |
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| Keywords: | PE Consumption Hilly Areas Citizens in Small Towns Survey |
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