| 后疫情时期体育短视频发展困境和价值重构 |
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| 引用本文： | 高曌,曹电康,李晓栋.后疫情时期体育短视频发展困境和价值重构[J].福建体育科技,2021(2):37-39. |
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| 作者姓名： | 高曌 曹电康 李晓栋 |
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| 作者单位： | 中北大学体育学院 |
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| 基金项目： | 中北大学体育学院研究生科技立项项目(TY20200104)。 |
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| 摘 要： | 体育短视频目前炙手可热,但不可避免地面临着发展的问题。通过对后疫情时期短视频与体育要素融合的机遇及现实困境进行探讨,分析从内容、营销策略和拓宽渠道等层面提出发展策略,使体育短视频更好的转型升级。
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| 关 键 词： | 疫情 体育短视频 消费升级 大众健身潮 |
The Development Dilemma and Value Reconstruction of Short Sports Video in the Post-epidemic Period |
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| GAO Zhao,CAO Dian-kang,LI Xiao-dong.The Development Dilemma and Value Reconstruction of Short Sports Video in the Post-epidemic Period[J].Fujian Sports Science and Technology,2021(2):37-39. |
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| Authors: | GAO Zhao CAO Dian-kang LI Xiao-dong |
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| Institution: | (School of Physical Education,North University,Taiyuan 030051,China) |
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| Abstract: | Sports short video is hot now,but it inevitably faces the problem of development.This paper discusses the opportunities and difficulties of the integration of short video and sports elements in the post-epidemic period,and puts forward development strategies from the aspects of content,marketing strategy and broadening channels,so as to make short video better transform and upgrade. |
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| Keywords: | epidemic situation short sports videos consumption upgrading mass fitness |
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