| 后亚运时代广州羽毛球产业品牌发展 |
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| 引用本文： | 陈丹丹.后亚运时代广州羽毛球产业品牌发展[J].福建体育科技,2012,31(3):16-18. |
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| 作者姓名： | 陈丹丹 |
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| 作者单位： | 广东外语外贸大学体育部,广东广州,510420 |
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| 摘 要： | 通过文献资料、调查、访谈、归纳分析等方法,对广州羽毛球产业发展问题进行探讨,认为广州在后亚运时代,羽毛球产业进入了一个品牌发展的阶段,面临着新的机遇与挑战,需要解决品牌发展过程中战略意识不强、文化气息不浓、产业化水平不高等问题。
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| 关 键 词： | 后亚运时代 广州羽毛球 产业发展 品牌战略 |
The Branding Development of Guangzhou Badminton Industry in the Post -Asian Games Era |
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| Chen dan-dan.The Branding Development of Guangzhou Badminton Industry in the Post -Asian Games Era[J].Fujian Sports Science and Technology,2012,31(3):16-18. |
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| Authors: | Chen dan-dan |
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| Institution: | Chen dan-dan(Physical Education Department Guangdong University Of Foreign Studies,Guangzhou 510420,China) |
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| Abstract: | By ways of literature review,interview survey and induction analysis,and we did a research of branding development of Guangzhou badminton industry in post-Asian Games era.With the summary of the research,we supposed that Guangzhou badminton industrial development has stepped into a stage of branding development,and it is facing with the new opportunities and challenges.In the process of the branding development,we have to solve the problems of insufficient strategic consciousness,less cultural atmosphere and low industrial development level and so on. |
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| Keywords: | Post - Asian Games Era Guangzhou Badminton Industry Industrial Development Branding Strate- gies |
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