| 我国体育产业市场现状及其发展对策研究 |
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| 引用本文： | 王小安,徐长喜.我国体育产业市场现状及其发展对策研究[J].湖北体育科技,2007,26(1):4-6. |
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| 作者姓名： | 王小安 徐长喜 |
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| 作者单位： | 1. 武汉科技大学,湖北,武汉,430081
2. 黄冈益才高中,湖北,黄冈,435316 |
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| 摘 要： | 在市场经济大潮下,体育产业正逐渐发展成为一个日益强大的消费市场.这个市场在新世纪市场经济发展中发挥着重要的推动力作用.为了加快体育消费市场的市场化程度,让体育市场催生出日益繁荣的体育产业,对我国体育产业的现状与特点进行了分析,提出了我国体育产业市场发展策略,以期有助于我国体育产业市场的规范化建设和发展.
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| 关 键 词： | 体育产业 体育市场 发展策略 体育风险 体育管理 |
| 文章编号： | 23962548 |
| 修稿时间： | 08 22 2006 12:00AM |
A Study on the Present Situation and its Development of Sports Industry Market in Our Country |
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| WANG Xiao-an,XU Chang-xi.A Study on the Present Situation and its Development of Sports Industry Market in Our Country[J].Journal of Hubei Sports Science,2007,26(1):4-6. |
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| Authors: | WANG Xiao-an XU Chang-xi |
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| Institution: | 1.Wuhan University of Science and Tech. ,Wuhn,a430081,China;2. Yicai High School,Huanggang,435316,China |
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| Abstract: | Under the tide of the market economy,the sports market is becoming a more and more important consumption market that plays an important role in the development of the market economy.This paper analyzes the status quo and developing strategies of the Chinese sports industry market. |
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| Keywords: | sports industry sports market developing strategy sports risk risk management |
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