| 武汉市体育彩票彩民消费行为的调查分析 |
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| 引用本文： | 杨小龙,夏宏武.武汉市体育彩票彩民消费行为的调查分析[J].湖北体育科技,2012,31(3):249-251. |
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| 作者姓名： | 杨小龙 夏宏武 |
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| 作者单位： | 1. 上饶师范学院体育学院,江西上饶,334001
2. 江汉大学发展研究院,湖北武汉,430056 |
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| 基金项目： | 武汉市社会科学研究项目，武汉市体育局专项项目 |
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| 摘 要： | 以武汉市江岸区、江汉区、硚口区、武昌区和洪山区的20个体育彩票销售点的消费者作为研究对象,通过对其基本情况和消费行为进行分析,总结了目前武汉市体育彩票消费者的消费现状,并提出了相应的对策和建议,以期为体育行政部门拓宽武汉市体育彩票消费市场提供实践的参考。
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| 关 键 词： | 体育彩票 彩民 消费行为 武汉 |
Investigation on Consuming Behavior of Sports Lottery Player in Wuhan |
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| YANG Xiaolong,XIA Hongwu.Investigation on Consuming Behavior of Sports Lottery Player in Wuhan[J].Journal of Hubei Sports Science,2012,31(3):249-251. |
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| Authors: | YANG Xiaolong XIA Hongwu |
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| Institution: | 1.Physical Education Institute,Shangrao Normal University,Shangrao Jiangxi,334001;2 Development Research Academy Jianghan University,Wuhan Hubei,430056 |
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| Abstract: | The paper takes the consumers of sports lottery as the object of study,which are selected from the 20 sports lottery marketing point of Jiang’an District,Jianghan District,Qiaokou District,Wuchang district and Hongshan District in Wuhan,and sums up their present situation through analyzing their the basic situation and consuming behavior,and then proposes some corresponding countermeasure and suggestions in order to provide practical reference for Wuhan’s sports administrative departments on widening the sports lottery consuming market. |
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| Keywords: | sports lottery lottery players consuming behavior Wuhan |
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