| 民族地区城市居民体育休闲消费研究——以湘西地区为例 |
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| 引用本文： | 马志军,石红.民族地区城市居民体育休闲消费研究——以湘西地区为例[J].安徽体育科技,2010,31(4):4-6. |
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| 作者姓名： | 马志军 石红 |
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| 作者单位： | 吉首大学体育科学学院,湖南吉首,416000 |
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| 基金项目： | 2009年湖南省教育厅项目《湖南省城市居民阶层体育休闲消费行为差异及影响因素研究》;项目 |
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| 摘 要： | 采用文献资料法、专家访谈法、问卷调查法等方法,对湘西地区城市居民体育休闲消费的现状进行调查与研究,结果显示,大多数市民对体育休闲消费的功能有正确的认识,消费的主要动机为强身健体、休闲娱乐,消费水平较低,结构以实物为主、影响体育休闲消费因素多样化,针对出现问题提出了相应的发展对策,为民族地区体育休闲产业的发展提供参考和依据。
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| 关 键 词： | 民族地区 城市居民 体育休闲消费 湘西地区 |
Research On Sports Leisure Consumption Of Urban Residents In Minority Areas——Taking The West Of Hunan Province As The Example |
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| Ma Zhijun,Shi Hong.Research On Sports Leisure Consumption Of Urban Residents In Minority Areas——Taking The West Of Hunan Province As The Example[J].Journal of Anhui Sports Science,2010,31(4):4-6. |
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| Authors: | Ma Zhijun Shi Hong |
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| Institution: | Ma Zhijun Shi Hong(Physical Scientific College of Jishou University,Jishou Hunan 416000) |
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| Abstract: | By using the methods of literature,interview,questionnaire,this paper makes investigation on current status of sports leisure consumption of urban residents in the West of Hunan Province,the results indicated that the majority of residents understand the function of sports leisure consumption correctly,the main motivations of consumption are the physical fitness,leisure and entertainment,but the level of consumption is low,the structure mainly by entity,the influenced factors on sports leisure consumption a... |
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| Keywords: | minority areas urban residents sports leisure consumption the west of Hunan province |
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