| 现阶段我国体育产业发展的思考与建议 |
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| 引用本文： | 孙强.现阶段我国体育产业发展的思考与建议[J].安徽体育科技,2008,29(4):14-16. |
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| 作者姓名： | 孙强 |
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| 作者单位： | 南京理工大学体育部,江苏南京,210094 |
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| 摘 要： | 运用文献资料法、逻辑分析法和调查法着重分析现阶段中国体育产业的现实特点，其主要表现是体制不完善，双轨痕迹深；法规不健全，矛盾冲突多；品牌意识差，名牌产品少；发展不平衡，收益差距大；产业人才少，领域封闭强；思维模式僵，定位不正确；市场起步晚，营销手段少。并通过对现实的分析和对未来的展望明确现阶段中国体育产业的主要任务。
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| 关 键 词： | 体育产业 体育消费 体育经济 发展 建议 |
Thoughts And Suggestions Of The Sports Industry In Modern China |
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| Sun Qiang.Thoughts And Suggestions Of The Sports Industry In Modern China[J].Journal of Anhui Sports Science,2008,29(4):14-16. |
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| Authors: | Sun Qiang |
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| Institution: | Sun Qiang (Physical Education Department of Nanjing University of Science & Technology,Nanjing Jiangsu 210094) |
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| Abstract: | This essay focuses on the characteristic features of sports industry in modern China by the method of documentation,logical analysis and survey.It points out that there exists some problems as disperfect system,unbalanced development,more contradiction,gapping income and uncertain position.Through the analysis of the realities and forecast of the future,the author defines the main task of sports industry for the present period in China. |
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| Keywords: | sports industry sports expense sports economy development suggestion |
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