| 全球化背景下我国体育用品制造产业集群发展的对策与建议——基于全球价值链视角的分析 |
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| 引用本文： | 张兆龙.全球化背景下我国体育用品制造产业集群发展的对策与建议——基于全球价值链视角的分析[J].安徽体育科技,2012(4):3-7. |
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| 作者姓名： | 张兆龙 |
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| 作者单位： | 云南大学旅游文化学院基础部,云南丽江,674100 |
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| 摘 要： | 中国的体育用品制造产业集群已经成为了全球价值链中的一个重要环节,依据"微笑曲线"理论判断出中国体育用品制造产业处于全球价值链上的低端环节,面临着创新能力不足、体育品牌价值低和经营战略不当以及价值获取失衡的问题。这种国际分工严重阻碍了中国体育用品产业的长远发展,为此建议中国体育用品制造产业集群强化市场发展、产品研发和技术创新,优化产业集群分工结构来提升在全球价值链中的地位。
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| 关 键 词： | 体育用品制造 产业集群 全球价值链 |
The Proposals And Strategies For The Sports Supplies Manufacturing Industry Cluster In China Under The Background Of Globalism——Based On The Analysis Of The Global Value Chain |
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| Zhang Zhaolong.The Proposals And Strategies For The Sports Supplies Manufacturing Industry Cluster In China Under The Background Of Globalism——Based On The Analysis Of The Global Value Chain[J].Journal of Anhui Sports Science,2012(4):3-7. |
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| Authors: | Zhang Zhaolong |
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| Institution: | Zhang Zhaolong (Tourism And Culture College of Yunnan University,Lijiang Yunnan 674100) |
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| Abstract: | The sports supplies manufacturing industry cluster in China has become an important part of the global value chain.Based on the smiling curve theory,it can conclude that the sports supplies manufacturing industry of China locates in the low-end links in the global value chain,facing a lot of problems,such as insufficient innovation ability,low brand value,improper business strategies and unbalanced value gaining.After fully realizing the model of the global value chain,the author proposes some strategies for the development of the sports supplies manufacturing industry in China.The strategies include noting the market development,product research,technology innovation and optimizing the structure of industry cluster.The author also hopes that these strategies can help solve the current problems of the sports supplies manufacturing industry,better the sports industry in China,and further increase the respect and honor of sports products in the world. |
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| Keywords: | sporting goods manufacture industry cluster global value chain |
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