| 体育营销与打造我国体育品牌策略的研究 |
| |
| 引用本文： | 吴平.体育营销与打造我国体育品牌策略的研究[J].安徽体育科技,2007,28(6):9-11. |
| |
| 作者姓名： | 吴平 |
| |
| 作者单位： | 上海体育学院体育教育学院,上海,200438 |
| |
| 摘 要： | 运用文献资料法阐述了体育营销对品牌的影响,分析了体育营销的若干理念问题,提出了打造中国体育品牌的策略,即应组建大型企业集团,优化管理模式;把体育文化与品牌建设有机地结合起来,经营中国品牌的独特价值等,旨在为中国体育品牌走向世界提供参考.
|
| 关 键 词： | 体育营销 品牌 策略 |
The Research On Sports Marketing And Establishment Of Chinese Sports Brand |
| |
| Wu Ping.The Research On Sports Marketing And Establishment Of Chinese Sports Brand[J].Journal of Anhui Sports Science,2007,28(6):9-11. |
| |
| Authors: | Wu Ping |
| |
| Abstract: | With the method of documental materials researching,this paper illustrates the effects of sports marketing on brands,analyses several concepts of sports marketing,and puts forward the strategies of the establishment of Chinese sports brands:setting up large enterprise group;optimizing manage mode;combining the sports culture and brand building to deal in the unique values of Chinese brands,erecting modern marketing ideas,building and improving the marketing system,protecting and making innovation on sports brands. |
| |
| Keywords: | sports marketing brand strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
