| 黄山市体育旅游的SWOT分析及对策研究 |
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| 引用本文： | 赵丹,张耀铎.黄山市体育旅游的SWOT分析及对策研究[J].安徽体育科技,2011(6):13-18. |
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| 作者姓名： | 赵丹 张耀铎 |
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| 作者单位： | 1. 合肥工业大学体育部,安徽合肥,230009
2. 上海体育学院体育教育系,上海,200438 |
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| 摘 要： | 在实地调研和查阅文献资料的基础上,运用SWOT分析法对黄山市发展体育旅游的现状进行分析,结果表明：黄山市有着丰富的体育旅游资源和庞大的潜在消费市场,但由于产品研发不合理及专业人才的缺乏,市场发展受到了瓶颈制约。提出了以政府宏观引导,构建资源整合、人才培养、品牌打造等多方位的解决途径。
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| 关 键 词： | 体育经济 体育旅游 SWOT 黄山市 |
SWOT Analysis And Strategy Research On Sports Tourism Of Huangshan City |
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| Zhao Dan Zhang Yaoduo.SWOT Analysis And Strategy Research On Sports Tourism Of Huangshan City[J].Journal of Anhui Sports Science,2011(6):13-18. |
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| Authors: | Zhao Dan Zhang Yaoduo |
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| Institution: | Zhao Dan Zhang Yaoduo(Sports Department In Hefei University of Technology,Hefei Anhui 230001) |
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| Abstract: | In this paper,the authors use the SWOT method to analyze the status of sports tourism in Huangshan city.On the basis of survey and literatures,it is found that the city has abundant resources for sports tourism,at the same time,there is a big potential market for sports tourism.However,because of unreasonable development of products and lack of professionals,the market of sports tourism doesn＇t perform well.This paper offers a proposal that with the help of government＇s guide,relevant authorities can conduct a comprehensive approach which consists of resource integration,professional training and brand building. |
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| Keywords: | sports economy sports tourism SWOT Huangshan city |
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