| 广告设计中色彩的运用 |
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| 引用本文： | 漆明文,孟瑞娟,蒋建民.广告设计中色彩的运用[J].中国科技信息,2012(9):162-163. |
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| 作者姓名： | 漆明文 孟瑞娟 蒋建民 |
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| 作者单位： | 菏泽市气象局,山东菏泽,274000 |
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| 摘 要： | 当今世界是一个充满广告的世界,广告已成为人们生活中一个重要组成部分,深刻地影响着人们的生活。色彩是一件广告作品精彩、出色的主要力量,既能体现产品的特色、品质,又能美化装饰广告画面,使广告富有美感,合理的运用色彩可以产生强烈的视觉冲击力。色彩作为电视广告的重要组成部分,理应成为我们关注的重点。
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| 关 键 词： | 广告 设计 色彩运用 |
The application of color in advertisement design |
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| Abstract: | In today’s world is a world full of advertising,advertising has become an important part in life,profoundly influences people ’s life.Color is a wonderful,excellent advertising works of the main power,which can reflect the characteristics of products,quality,and can beautify the advertisement picture,make the advertising aesthetic feeling,reasonable use of color can be produced a strong visual impact.Color TV commercials as main component,should become the focus of our attention. |
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| Keywords: | Advertising design use of color |
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