| 基于数据仓库的CRM应用研究 |
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| 引用本文： | 吴华.基于数据仓库的CRM应用研究[J].中国科技信息,2007(16):103-105. |
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| 作者姓名： | 吴华 |
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| 作者单位： | 南京工业大学信息科学与工程学院,210009 |
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| 基金项目： | 江苏省教育厅高新技术产业发展项目,编号：JHB05-23 |
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| 摘 要： | 客户关系管理（CRM）逐渐成为企业的焦点，也是数据仓库技术的重要应用领域，本文介绍了客户信息管理以及数据仓库技术，分析了数据仓库技术在CRM中的应用；阐述了目前数据仓库应用面临的困境；并从应用及技术的层面，分析了成功实现基于数据仓库的CRM的关键点．
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| 关 键 词： | 客户关系管理 数据仓库 数据挖掘 OLAP |
Study on Application of CRM Based on Data Warehouse |
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| Wu Hua.Study on Application of CRM Based on Data Warehouse[J].CHINA SCIENCE AND TECHNOLOGY INFORMATION,2007(16):103-105. |
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| Authors: | Wu Hua |
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| Institution: | College of Information Science and Engineering,Nanjing University of Technology,Nanjing 210009,China |
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| Abstract: | Customer Relationship Management (CRM) is becoming the focus of enterprise and is an important application field of data warehouse. This paper introduces CRM and data warehouse, emphasizing the application of data warehouse to CRM. The author analyzes the dilemmas application of data warehouse is facing. From the perspective of applications and technology, the key points of the realization of CRM based on data warehouse are presented. |
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| Keywords: | Customer Relationship Management (CRM) Data Warehouse Data Mining OLAP |
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