| 电子商务模式下企业客户价值分析 |
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| 引用本文： | 赵珑.电子商务模式下企业客户价值分析[J].科技广场,2005(5):60-62. |
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| 作者姓名： | 赵珑 |
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| 作者单位： | 华东交通大学经济管理学院,南昌,330013 |
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| 摘 要： | 本文在分析电子商务模式的基础上，对客户价值及客户价值链进行了较详细的阐述，得出企业客户价值分析包括客户细分和客户行为分析两方面内容，最后简单介绍了在电子商务模式下利用数据挖掘技术进行客户价值分析的方法。
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| 关 键 词： | 电子商务模式 客户价值 客户价值链 数据挖掘 |
| 文章编号： | 1671-4792-(2005)05-0042-03 |
Analysis of the Customer Value in Electronic Business Mode |
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| Zhao Long.Analysis of the Customer Value in Electronic Business Mode[J].Science Mosaic,2005(5):60-62. |
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| Authors: | Zhao Long |
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| Abstract: | On the basis of analyzing the Electronic Business Mode, the thesis recounts both the customer value and the chain of customer value and puts forward that the customer value analysis of enterprises includes two parts which are the customer subdivision and customer behavior. Then the author introduces the methods of customer value analysis by using the Data Mining technique in the electronic business mode. |
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| Keywords: | Electronic Business Mode Customer Value Chain of Customer Value Data Mining |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
