基于期望确认模型、社会临场感和心流体验的微信用户持续使用意愿研究 |
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引用本文: | 代宝,刘业政.基于期望确认模型、社会临场感和心流体验的微信用户持续使用意愿研究[J].现代情报,2015,35(3):19-23. |
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作者姓名: | 代宝 刘业政 |
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作者单位: | 合肥工业大学管理学院, 安徽 合肥230009 |
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基金项目: | 国家自然科学基金项目“基于模体挖掘面向在线社交网络中虚拟社区的群推荐系统研究”(项目编号:71371062) |
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摘 要: | 本文基于期望确认模型、社会临场感和心流体验理论,探讨了影响微信用户持续使用意愿的因素。利用结构方程模型对308份调查数据予以分析,结果表明:感知有用性和满意度对微信用户的持续使用意愿有显著的直接影响,而社会临场感和心流体验等用户体验因素对持续使用意愿有间接影响。
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关 键 词: | 期望确认模型 社会临场感 心流体验 微信 持续使用意愿 |
Examining Users' Intention to Continue Using Wechat Based on the Expectation-Confirmation Model,Social Presence and Flow Experience |
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Authors: | Dai Bao;Liu Yezheng |
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Institution: | The School of Management, Hefei University of Technology, Hefei 230009, China |
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Abstract: | This paper explored the influencing factors of Wechat users' continuance intention based on the expectation-confirmation model,social presence and flow experience theory.Data collected from 308 respondents was analyzed with structural equation modeling.The results showed that perceived usefulness and satisfaction affect Wechat users' continuance intention significantly;and social presence and flow experience have indirect effects on Wechat users' continuance intention. |
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