| 国外社交媒体影响力研究述评——进展与启示 |
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| 引用本文： | 刘济群.国外社交媒体影响力研究述评——进展与启示[J].现代情报,2016,36(3):158. |
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| 作者姓名： | 刘济群 |
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| 作者单位： | 北京大学信息管理系, 北京 100871 |
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| 摘 要： | 大数据环境下信息与通讯技术的发展, 使越来越多的用户进入了社交媒介建构的虚拟网络空间之中, 社交媒体的影响力也在不断增强。本文从信息内容和网络结构两个层面综述了国外计算机科学等相关领域的社交媒体研究, 指出了基于内容的主题提取, 信息传播的流行度分析, 社交媒体中的网络结构分析以及社区发掘等重要的研究领域;具体阐释了一部分具有基础性或典型性的模型、算法、以及相应的研究成果比较, 同时也提出了未来的研究领域和研究方法的可能发展方向。最后, 本文讨论了国外社交媒体影响力研究对基于国内语境之研究的启示。
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| 关 键 词： | 社交媒体 社会网络 影响力分析 LDA模型 社区发掘 |
Research Agenda of International Social Media Influence Analysis——Advances and Implications |
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| Authors: | Liu Jiqun |
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| Institution: | Department of Information Management, Peking University, Beijing 100871, China |
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| Abstract: | With the rapid development of information and communication technologies, more and more individual users and organizations choose to participate in the social media spaces, and the influence of social media keeps on ascending accordingly.This paper analyzed and summarized the studies of social media influences overseas in relative fields, such as computer science, and point out some basic and promising research area in social media studies including topic extraction based on contents, the popularity of information in social media, social networks and community detection.Furthermore, the paper introduced various fundamental and typical algorithms and models, and compared relevant findings.The possible direction of future research in the field of social media studies was also proposed.Finally, the implications of these studies to social media influence analysis in China were also discussed. |
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| Keywords: | social media social network influence analysis LDA model community detection |
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