| 移动阅读APP付费模式及其优化 |
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| 引用本文： | 徐芳,贺亚娟.移动阅读APP付费模式及其优化[J].现代情报,2019,39(7):86-92,108. |
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| 作者姓名： | 徐芳 贺亚娟 |
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| 作者单位： | 苏州大学社会学院, 江苏 苏州 215123 |
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| 基金项目： | 江苏高校"青蓝工程"优秀青年骨干教师项目（2019）。 |
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| 摘 要： | 目的/意义]数字阅读已成为国民阅读的主要方式,移动阅读尤其更受欢迎,但从整体来看用户付费阅读所占的比例并不高。因此,从付费角度探究移动阅读APP的发展是值得关注的问题。方法/过程]首先,对移动阅读付费、知识付费以及内容付费等概念进行辨析;然后,试用了5种移动阅读APP:掌阅、QQ阅读、咪咕阅读、书旗小说、百度阅读,从付费形式、优惠活动、支付方式3个方面总结并分析了其付费模式,以便探寻付费阅读比率不高的原因。结果/结论]最后,提出了移动阅读APP付费模式优化的建议:付费方式多元化;完善付费模式评价反馈机制;宣传与推广优质书籍付费阅读以及开发高质量的付费阅读产品等。
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| 关 键 词： | 移动阅读APP 付费阅读模式 付费模式优化 比较 |
The Mobile Reading APP Payment Mode and its Optimization |
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| Authors: | Xu Fang He Yajuan |
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| Institution: | School of Social Science, Soochow University, Suzhou 215123, China |
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| Abstract: | Purpose/Importance]Digital reading has become the main mode for Chinese national reading,especially for mobile reading.However,on the whole,the rate of users' paying reading is not high.Therefore,exploring the development of mobile reading APPs from the perspective of payment is a problem worthy of attention.Method/Process]Firstly,the paper analyzed the concepts of mobile reading payment,knowledge payment and content payment.Then,five kinds of mobile reading APPs:iReader,QQ Reading,Migu Reading,Shuqi Novels,Baidu Reading were tested and pay modes were summarized and compared from the three aspects of payment forms,promotion activities,and payment method.Result/Conclusion]Lastly,some optimization strategies were put forward such as diversification of payment methods,improvement of the evaluation feedback mechanism of the payment modes,propaganda and promotion of quality books for paid reading,and development of high quality paid reading products. |
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| Keywords: | mobile reading APP paid reading mode paid mode optimization comparison |
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