| 隐私视角下移动健康管理服务使用意愿的实证研究 |
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| 引用本文： | 赵栋祥,霍朝光,范昊.隐私视角下移动健康管理服务使用意愿的实证研究[J].现代情报,2018,38(5):74-81. |
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| 作者姓名： | 赵栋祥 霍朝光 范昊 |
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| 作者单位： | 1. 武汉大学信息资源研究中心, 湖北 武汉 430072;2. 武汉大学信息管理学院, 湖北 武汉 430072 |
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| 基金项目： | 国家自然科学基金国际合作与交流项目"基于慢病知识管理的智慧养老平台研究"（项目编号：71661167007）；国家自然科学基金重点国际合作研究项目"大数据环境下的知识组织和服务创新研究"（项目编号：71420107026）。 |
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| 摘 要： | ［目的/意义］健康信息风险和用户隐私保护是健康大数据和移动健康时代的重要议题，从信息隐私和隐私计算视角，探究移动健康管理服务使用意愿的影响因素具有重要意义。［方法/过程］本文在分析移动健康管理服务特殊性和回顾相关研究的基础上，从信息隐私和隐私计算的视角，通过模型构建、问卷调查和假设验证等实证分析过程，重点探究信息隐私等相关因素对移动健康管理服务用户行为意向的影响。［结果/结论］研究表明：显著影响移动健康管理服务使用意愿的因素有感知收益和信任；隐私顾虑对使用意愿的影响并不显著，但并不意味着用户隐私保护不重要；此外，感知隐私控制是重要的心理要素，正向影响感知收益，负向影响隐私顾虑。对移动健康管理服务商来说，应该从信息隐私保护、感知收益提升、个人隐私控制强化以及用户信任建设等方面着手，从而促进移动健康管理服务的用户使用。
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| 关 键 词： | 移动健康管理服务 使用意愿 影响因素 隐私计算 信息隐私 |
Examining Individuals' Behavior Intention of Mobile Health Management Services:An Empirical Study from Information Privacy Perspective |
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| Authors: | Zhao Dongxiang Huo Chaoguang Fan Hao |
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| Institution: | 1. Center for Studies of Information Resources, Wuhan University, Wuhan 430072, China;2. School of Information Management, Wuhan University, Wuhan 430072, China |
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| Abstract: | Purpose/Significance] Health information risk and user privacy protection are important topic in the age of health big data and mobile health.Examining individuals' adoption of mobile health management services from privacy calculus perspective is of great importance.Method/Process] Based on the characteristic of mobile health management services and related literature review,the influence of information privacy and privacy calculus on user adoption was largely explored.And conception model,questionnaire survey and Structural Equation Modeling were employed to validate hypothesis relationship.Result/Conclusion] Here were some useful conclusions drawn from the empirical research.The behavior intention of mobile health management services was significantly affected by trust and perceived benefits.Although privacy concern did not have significant and direct influence on behavior intention,it did not mean that information privacy was not important.Perceived benefits was significantly affected by perceived privacy control,and privacy concern was significantly affected by perceived privacy control and general privacy tendency.In summary,the paper was helpful for understanding the user attitude toward information privacy and its influence on behavior intention in the context of mobile health,also had implications for the management practice of mobile health management service providers. |
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| Keywords: | mobile health management services use intention influencing factors privacy calculus information privacy |
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