| 微博用户的信息发布行为模式实证研究 |
| |
| 引用本文： | 于晶,刘臣.微博用户的信息发布行为模式实证研究[J].现代情报,2015,35(10):49-54. |
| |
| 作者姓名： | 于晶 刘臣 |
| |
| 作者单位： | 1. 华东师范大学政治学系, 上海 200241;2. 上海理工大学管理学院, 上海 200093 |
| |
| 摘 要： | 本文利用新浪微博数据,从微博发布行为的时间间隔分布、周期性与波动性,以及记忆性与爆发性等方面出发,对微博用户的行为特征进行实证研究和分析。实验结果表明微博信息发布行为的时间间隔分布具有幂律特征。在此基础上,我们还发现微博用户的分布行为表现出明显的周期性与波动性,同时还具有强记忆弱阵发的特性。研究结果在控制网络谣言,促进微博营销等领域具有一定的指导意义和实际价值。
|
Empirical Study on Micro-blog Users' Behavior Patterns of Information Distribution |
| |
| Authors: | Yu Jing Liu Chen |
| |
| Institution: | 1. East China Normal University, Shanghai 200241, China;2. University of Shanghai for Science and Technology, Shanghai 200093, China |
| |
| Abstract: | The paper analyzed the behavior characteristics of Micro-blog users for empirical research,by using the datasets from Micro-blog users' time interval distribution,periodic outbreaks and volatility,memory and features from several aspects.The experimental results showed that Micro-blog time interval distribution of information release behavior has the characteristics of power law.Then,the paper also found that the distribution of Micro-blog users behavior showed obvious periodicity and volatility,and it also has the characteristics of strong memory weak fits at the same time.The results of the study on the network rumor control,word of mouth marketing,and other fields had a certain guiding significance and practical value. |
| |
| Keywords: | |
|
| 点击此处可从《现代情报》浏览原始摘要信息 |
| 点击此处可从《现代情报》下载免费的PDF全文 |
|
