| 实名SNS社交网络与微博的特征分析——以人人网与新浪微博为例 |
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| 引用本文： | 任蔷,丁振国.实名SNS社交网络与微博的特征分析——以人人网与新浪微博为例[J].现代情报,2013,33(7):94-98. |
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| 作者姓名： | 任蔷 丁振国 |
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| 作者单位： | 1. 西安电子科技大学经济管理学院, 陕西 西安 710071;2. 西安电子科技大学网络与继续教育学院, 陕西 西安 710071 |
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| 摘 要： | 以人人网和新浪微博为例,通过SPSS统计软件分析比较实名SNS社交网络与微博的功能特征与用户行为特点。研究认为人人网用户活跃度与用户本身隐私保护意识有一定联系;新浪微博用户活跃度与用户的学历存在一定联系。人人网与新浪微博同时存在用户被动接收推送广告信息问题,影响了用户的体验度。探讨了人人网与新浪微博的商业化运营趋势,为实名社交网站和微博的完善与差别化发展提供了理论依据。
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| 关 键 词： | SNS 微博 对比分析 用户行为 |
The Characteristic Analysis of Named SNS and Micro-blog——An Example to Renren Web and Sina Micro-blog |
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| Authors: | Ren Qiang Ding Zhenguo |
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| Institution: | 1. School of Economy and Management, Xidian University, Xi'an 710071, China;2. School of Network and Continuing Education, Xidian University, Xi'an 710071, China |
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| Abstract: | Taking Renren website and Sina micro-blog as an example,through the SPSS software,the paper analysed the features and user behavior characteristics of named SNS and micro-blog.Studies suggested that Renren website user's activity degree and user's privacy protection consciousness had certain connection;Sina micro-blog user's activity degree and user's education have certain connection.Renren website and Sina micro-blog exist,at the same time,the problem that user passive receiving pushed advertising information,and this problem affected the user experience.Discussion on the Renren website and Sina micro-blog's commercialization trends and provided the theoretical basis for improvement and differentiation of real-name social networking sites and micro-blog. |
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