| 反事实思维在创业机会识别过程中的作用机制——基于大学生创业的双案例分析 |
| |
| 引用本文： | 郝喜玲,谭炜,徐兰香.反事实思维在创业机会识别过程中的作用机制——基于大学生创业的双案例分析[J].科技管理研究,2019(22). |
| |
| 作者姓名： | 郝喜玲 谭炜 徐兰香 |
| |
| 作者单位： | 安徽财经大学工商管理学院,安徽蚌埠,233000;安徽科技学院,安徽凤阳,233100 |
| |
| 摘 要： | 结合也行动漫和3D彩绘的案例,分析创业者在机会识别过程中的反事实思维是如何激活、构建和评估,我们发现创业者采取深思熟虑型、加法型和自我导向型反事实思维能够更好、更快地识别出创新性的机会。
|
| 关 键 词： | 反事实思维 创业机会 机会识别 创新 |
| 收稿时间： | 2018/12/3 0:00:00 |
| 修稿时间： | 2019/1/12 0:00:00 |
The Mechanism of Counterfactual Thinking on Entrepreneurial Opportunity Identification : A Case Study Based on College Students" Entrepreneurship |
| |
| Abstract: | It is important and difficult for research that how entrepreneurs identify innovative opportunities. From cognitive perspective scholars begins to examine the role of entrepreneurs" way of thinking in identifying opportunities. Counterfactual thinking is based on the reflection of the anomalous or unique phenomena in reality, and negates to construct various possible hypotheses. In the process of opportunity identification, entrepreneurs test and test different chains of causal logic through counterfactual thinking, by breaking the existing "mean-ends" relational framework and constructing alternative solutions to help entrepreneurs evaluate and identify innovative opportunities. Based the case of YeXing Anime and 3D Painting, the study analyzed that how counterfactual thinking is activated, constructed and evaluated in the process of opportunity identification. Especially the study try to find out what type of counterfactual thinking for entrepreneurs to better and faster identify innovative opportunities. |
| |
| Keywords: | counterfactual thinking entrepreneurial opportunity opportunity identification innovation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《科技管理研究》浏览原始摘要信息 |
| 点击此处可从《科技管理研究》下载免费的PDF全文 |
|
