| 企业科技创新与品牌价值关系的实证研究 |
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| 引用本文： | 王保利,娄永乐.企业科技创新与品牌价值关系的实证研究[J].科技管理研究,2018(17). |
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| 作者姓名： | 王保利 娄永乐 |
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| 作者单位： | 西安理工大学经济与管理学院 |
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| 基金项目： | 陕西省教育厅专项科研计划项目“科技创新对陕西企业品牌价值的贡献研究”(17JK0532)。 |
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| 摘 要： | 为探明各种科技要素投入和各种科技产出对品牌资产的不同影响,以连续5年进入中国500强企业中的86个企业为样本,分别用科技创新的投入和产出维度与品牌价值做多元回归,结果表明,投入和产出两个维度都正向影响品牌价值,其中研发经费投入存量、研发人员投入存量和研发经费投入强度都正向显著影响品牌价值,但研发人员投入强度的影响不显著;三种专利产出也都显著正向影响品牌价值,且质量高的专利影响更大。
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| 关 键 词： | 科技创新 品牌价值 研发投入存量 研发投入强度 |
| 收稿时间： | 2017/12/12 0:00:00 |
| 修稿时间： | 2018/1/9 0:00:00 |
An Empirical Study on The Relationship Between Technological Innovation and Brand Value |
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| Abstract: | As China"s national strength and the process of economic globalization, brand economy of our country has come, the brand gradually becomes the core of enterprise resources, is one of the important means of enterprise competition. Technological innovation is one of the ways to enhance the brand value, but the resources are limited, can not simultaneously increase the variety of inputs and improve production technology development of brand equity, in order to study the various elements of science and technology input and output of science and technology of various different effects on brand equity, taking 5 consecutive years to enter the 86 Chinese enterprise 500 companies in the sample, respectively, with technological innovation input and output dimensions and brand value to do multiple regression, the results show that the two dimensions of input and output have positive effects on brand value, including R D funds, stock investment in the stock of R D personnel and research and development funding intensity has a significant positive effect on brand value, but the effect of R D personnel the investment intensity is not significant; three kinds of patent outputs are also positively affect the brand value, and patents with high quality have greater impact. |
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| Keywords: | Technological Innovation Brand value R D Input Stock R D Input Intensity |
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