| QFD在卷烟产品属性设计中的应用 |
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| 引用本文： | 杨剑锋.QFD在卷烟产品属性设计中的应用[J].科技管理研究,2010,30(18). |
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| 作者姓名： | 杨剑锋 |
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| 作者单位： | 广东中烟工业有限责任公司技术中心,广东广州,510145 |
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| 摘 要： | 卷烟产品作为一种特殊的消费品,其产品属性设计水平是满足卷烟产品消费需求的重要因素.将QFD方法应用于卷烟开发过程,形成一种新的卷烟产品属性设计方法,就是针对目标市场构建消费者需求与产品属性的关联矩阵,从而将消费者需求转化为具体的设计要求,为产品开发提供指导;还结合G公司JS新产品开发的实际情景,设计JS新产品的产品属性目标水平,初步表明该方法有助于提高产品开发效率.
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| 关 键 词： | 卷烟 质量功能展开 产品开发 属性设计 |
QFD Application in the design of Cigarette Product Attributes |
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| YANG Jianfeng.QFD Application in the design of Cigarette Product Attributes[J].Science and Technology Management Research,2010,30(18). |
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| Authors: | YANG Jianfeng |
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| Institution: | YANG Jianfeng (Technology Center of Guangdong Industrial Co.Ltd.,China Tobacco,Guangzhou 510145,Guangdong) |
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| Abstract: | Cigarette is a special kind of product.The design of product attributes is an important factor to meet consumer demand.By working in G Company as a cigarette industry enterprise,I pay a close attention to some problems in cigarette products development.It mainly shows a lack of systematic development pattern,immatureness of untie structure from customer demand and products attributes.This article applies QFD to cigarette product development process,giving the method of new cigarette product attributes desig... |
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| Keywords: | cigarette QFD new products development products attributes design |
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