| 企业战略分析：反思与新框架 |
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| 引用本文： | 苏钟海.企业战略分析：反思与新框架[J].科技管理研究,2021,41(23):228-234. |
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| 作者姓名： | 苏钟海 |
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| 作者单位： | 浙江大学管理学院,浙江杭州 310058 |
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| 基金项目： | 国家自然科学基金创新研究群体项目(71821002） |
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| 摘 要： | 在反思数据时代传统企业战略分析范式不足的基础上,从产业生态网络定位和企业数字化能力两个维度构建企业战略分析的P&D框架,以期为企业战略分析贡献一个契合数据时代特征的、可操作的分析框架.
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| 关 键 词： | 战略分析框架 管理新现实 P&D框架 |
| 收稿时间： | 2021/5/4 0:00:00 |
| 修稿时间： | 2021/7/1 0:00:00 |
Business Strategy Analysis: Rethinking and New Framework |
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| Su Zhonghai.Business Strategy Analysis: Rethinking and New Framework[J].Science and Technology Management Research,2021,41(23):228-234. |
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| Authors: | Su Zhonghai |
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| Abstract: | The traditional business strategy analysis paradigm encounters new management realities and gradually become anomie in business strategy analysis. Management practice calls for a new business strategy analysis framework. On the basis of the rethinking on the insufficiency of traditional business strategic analysis paradigm in the age of data, we construct a P D framework from two dimensions as positioning in industrial ecological network and business digital capabilities. We try to provide an operational strategy analysis framework which fits the characteristics of the data era. |
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| Keywords: | strategy analysis framework managerial new realities P&D framework |
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