| 顾客参与新产品开发及其结果影响的综述 |
| |
| 引用本文： | 姚山季,王永贵,来尧静.顾客参与新产品开发及其结果影响的综述[J].科技管理研究,2011,31(7). |
| |
| 作者姓名： | 姚山季 王永贵 来尧静 |
| |
| 作者单位： | 1. 南京工业大学经济与管理学院,江苏,南京,210009
2. 对外经济贸易大学国际商学院,北京,100029 |
| |
| 基金项目： | 南京工业大学青年教师学术基金项目"顾客参与新产品开发及其绩效影响研究:关系的视角"、江苏省开发区二次创业发展战略与对策研究"，江苏省高校哲学社会科学基金项目"规制焦点对参与意愿和主观评价的影响:基于顾客参与共同生产的实验研究"，江苏省教育厅指导项目，国家自然科学基金项目 |
| |
| 摘 要： | 对顾客参与新产品开发及其结果影响的相关研究进行评述,剖析顾客参与新产品开发的概念与测量及其结果影响,梳理顾客参与新产品开发结果影响的调节因素,指出现有研究的局限性并对未来的研究方向进行展望.
|
| 关 键 词： | 顾客参与 新产品开发 结果影响 绩效 |
The Influence of Customer Participation on the Result of New Product Development: a Literature Review |
| |
| YAO Shanji,WANG Yonggui,LAI Yaojing.The Influence of Customer Participation on the Result of New Product Development: a Literature Review[J].Science and Technology Management Research,2011,31(7). |
| |
| Authors: | YAO Shanji WANG Yonggui LAI Yaojing |
| |
| Institution: | YAO Shanji1,WANG Yonggui2,LAI Yaojing1(1.School of Economics and Management,Nanjing University of Technology,Nanjing 210009,China,2.International Business School,University of International Business and Economics,Beijing 100029,China) |
| |
| Abstract: | Through a literature review on customer participation in new product development and its influence on the result,this paper analyzes the concept,measure and influence of customer participation in new product development,and hackles the moderating factors of the relationship between customer participation in new product development and its result.At last,the paper points out limitations of the extant literature and provides suggestions for future research. |
| |
| Keywords: | customer participation new product development result influence performance |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
