| 卷烟企业基于AHP的消费者需求分析 |
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| 引用本文： | 杨剑锋.卷烟企业基于AHP的消费者需求分析[J].科技管理研究,2010,30(24). |
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| 作者姓名： | 杨剑锋 |
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| 作者单位： | 广东中烟工业有限责任公司技术中心,广东广州,510145 |
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| 摘 要： | 首先,根据卷烟产品消费特征,构建了卷烟产品消费者需求层次结构。然后,针对不同的消费群体的特征,将消费群体分为三种类型。最后,通过消费者需求调研信息与专家评估相结合,运用层次分析法计算出三类卷烟消费群体的需求项权重,使模糊消费者需求转化为清晰的消费者需求,为卷烟企业的产品属性设计提供了信息参考。
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| 关 键 词： | 层次分析法 卷烟产品 消费者需求 |
Analysis of Cigarette Consumer Demand Based on AHP |
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| YANG Jianfeng.Analysis of Cigarette Consumer Demand Based on AHP[J].Science and Technology Management Research,2010,30(24). |
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| Authors: | YANG Jianfeng |
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| Institution: | YANG Jianfeng(Technology Center,China Tobacco Guangdong Industrial Co.,Ltd,Guangzhou 510145,Guangdong) |
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| Abstract: | By applying Analytic Hierarchy Process and taking an example of product development in G Company,the article develops one method to obtain a clear consumer demand for cigarette products.First,the article builds a consumer demand hierarchy according to characteristics of cigarette.Then consumer groups are divided into three types in accordance with different characteristics of consumer groups.Finally,by employing consumer demand survey,expert assessment and AHP,the article calculates demand weights of three ... |
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| Keywords: | AHP cigarette products customer demand |
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