| 互联网项目创业投资决策影响因素实证研究 |
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| 引用本文： | 曹丽娟,彭佑元.互联网项目创业投资决策影响因素实证研究[J].科技管理研究,2014(19). |
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| 作者姓名： | 曹丽娟 彭佑元 |
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| 作者单位： | 中北大学经济与管理学院,山西太原,030051 |
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| 基金项目： | 山西社科联“科技创新促进山西转型跨越发展的途径研究” |
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| 摘 要： | 首先用逻辑分析法对文献资料进行分析,整理创投机构在对互联网项目投资决策时的影响因素;以121家创投企业获取的问卷为样本数据进行因子分析,得出创业者因素、市场因素、产品因素、技术因素、商业因素和环境因素是影响互联网项目创投决策的主要因素,并说明每项因素有哪些指标衡量。
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| 关 键 词： | 互联网项目 创业投资决策 因子分析 |
| 收稿时间： | 2014/6/24 0:00:00 |
| 修稿时间： | 2014/6/24 0:00:00 |
An Empirical Study on Factor Affecting Internet Project Venture Investment Decision |
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| CAO Lijuan,PENG Youyuan.An Empirical Study on Factor Affecting Internet Project Venture Investment Decision[J].Science and Technology Management Research,2014(19). |
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| Authors: | CAO Lijuan PENG Youyuan |
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| Abstract: | With the popularization of Internet technology,Sthe InternetSprojects have become the new focus ofSinvestment.S There not have enough research on the venture investment decision ofSInternetSproject, so venture capitalSin the investment decision-making have not had standards, which led to inefficient outcomes.SFirstly, analysis ofSliteraturesSwith Logical analysis toScollation of factors affecting Internet project venture investment decision. Then take the data which come fromS121 venture capitalSfirms to carry on the factor analysis. The factors which affecting Internet project venture investment decision are mainly contain entrepreneur factors, market factors,SproductSfactors,Stechnical factors, businessSfactors and environmental factors,Sand we also achieved the index to explainSeachSfactor. |
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| Keywords: | internet project venture investment decision factor analysis |
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