| 元宇宙时代会展内涵的新解构：定义、特点和要素 |
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| 引用本文： | 李铁成,刘松萍,吴衎.元宇宙时代会展内涵的新解构：定义、特点和要素 [J].科技管理研究,2023(1):156-162. |
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| 作者姓名： | 李铁成 刘松萍 吴衎 |
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| 作者单位： | 广东外语外贸大学南国商学院 空港经济协同创新研究中心,广州大学,华南理工大学 旅游管理系 |
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| 基金项目： | 广东省普通高校创新团队项目（人文社科）“会展产业融合创新发展研究团队”(2021WCXTD018)；;广东省普通高校人文社会科学重点研究基地项目“广东服务业数字化发展与管理创新研究基地”(2022WZJD013)； |
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| 摘 要： | 以元宇宙时代可能会到来为前提，以元宇宙会展为目标，对当下的会展进行重新定义和解构，不仅是面向未来的前瞻之举，也会对当代会展业的创新发展产生积极影响，并拓展会展研究边界。从元宇宙会展的视角看，未来会展业面临的重大挑战来自会展企业数字技术能力欠缺和行业人才培养质量不高等短板，历史性的机遇则在于会展也许是元宇宙时代最大应用产业和新兴蓝海市场的前景。希望这一宏观思考有助于会展业的未来投资和战略布局。
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| 关 键 词： | 元宇宙 元宇宙会展 数字技术 新型会展 |
| 收稿时间： | 2022/5/12 0:00:00 |
| 修稿时间： | 2022/6/26 0:00:00 |
NewSDeconstructionSofSExhibitionSconnotationSinSMetaverseSEra:SDefinition,SCharacteristicsSandSElements |
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| Abstract: | When the Metaverse expands the virtual space of human existence to a whole new level, it may have a subversive impact on the modern exhibition industry. Because in the future, the scene where people can communicate face-to-face in virtual space has changed from imagination to reality. For more than 2,000 years, face-to-face communication has been the underlying logic of the existence of exhibitions. When face-to-face communication expands from physical space to virtual space, the form of the exhibition should also evolve from a physical exhibition to a new type of exhibition that integrates reality and virtuality. Taking the possible arrival of the Metaverse era as the premise and taking the Metaverse Exhibition as the goal, redefining and deconstructing the current exhibition is not only a forward-looking move for the future, but also has a positive impact on the innovative development of the contemporary exhibition industry and expand the boundaries of exhibition. From the perspective of Metaverse Exhibition, the major challenges in the future will come from the lack of digital technology capabilities of exhibition enterprises and the low quality of talent training in the industry. The historic opportunity lies in the fact that exhibition may be the largest application industry and blue ocean market in the metaverse era. It is hoped that this macro thinking will help the future investment and strategic layout of the exhibition industry. |
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| Keywords: | Metaverse Metaverse Exhibition Digital Technology New Exhibition |
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