| 中国文化“走出去”战略的时代变革与思路创新 |
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| 引用本文： | 荆玲玲,张会来.中国文化“走出去”战略的时代变革与思路创新[J].未来与发展,2012(1):2-6. |
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| 作者姓名： | 荆玲玲 张会来 |
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| 作者单位： | 哈尔滨师范大学管理学院 |
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| 基金项目： | 黑龙江省教育厅人文社会科学研究项目(12512087);哈尔滨师范大学青年学术骨干资助计划项目(KGB201005) |
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| 摘 要： | 随着文化在一国综合国力中作用的凸显,世界各国在文化领域展开了激烈的竞争,文化的竞争已成为当今世界各国较量的重要领域。本文从中国文化"走出去"的战略视角,重新审视中国文化走出去的必要性,阐述文化走出去过程中国内的变革与国际的文化营销创新,对以传统文化为主体的中国文化走出去给予前景的预测和分析,对于国家实施中国文化"走出去"战略具有一定的借鉴和参考价值。
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| 关 键 词： | 中国文化“走出去”战略 文化竞争 传统与创新 |
The Timely Revolution and Idealistic Creation of the Strategy of Chinese Culture Extending Abroad |
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| JING Ling-ling,ZHANG Hui-lai.The Timely Revolution and Idealistic Creation of the Strategy of Chinese Culture Extending Abroad[J].Future and Development,2012(1):2-6. |
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| Authors: | JING Ling-ling ZHANG Hui-lai |
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| Institution: | (School of Management,Harbin Normal University,Harbin Heilongjiang 150025,China) |
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| Abstract: | In the context of competing furiously in culture industry all over the world,the theme of this article aimed at seeking after how the traditional culture of China in particular extended abroad.The strategy of Chinese culture extending abroad,based on new pattern、content、view、sale、tactic,and based on the new scope of international culture industry competing,complied with the new trend,should construct the new system of oriental culture trade with the right frame,so as to facilitate the strategy of Chinese culture extending abroad creating and actualizing. |
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| Keywords: | the strategy of Chinese culture extending abroad culture competition tradition and innovation |
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