| 金融危机下我国传媒经济转暖及复苏的思考 |
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| 引用本文： | 谭可可.金融危机下我国传媒经济转暖及复苏的思考[J].未来与发展,2009,30(9):39-42. |
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| 作者姓名： | 谭可可 |
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| 作者单位： | 湖南大学新闻与传播学院,湖南,长沙,410006 |
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| 基金项目： | 湖南投资与建设研究会、湖南建设质量安全协会资助项目"金融危机下传媒业发展的机遇与挑战" |
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| 摘 要： | 金融危机一波接着一波，全球经济体都大小不同、轻重不一地受到了影响，国内经济开始大幅度调整，中国传媒经济发展到要拐弯的时候了。应对金融危机，我国传媒经济谋求新媒体与传统媒体走跨媒体之路，大力整合资源、调整策略、广开财路、相互依托弯道超车才能实现经济转暖率先复苏。
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| 关 键 词： | 金融危机 新媒体 传统媒体 跨媒体 整合资源 调整策略 广开财路 |
The Research of the Media Economy Shunts and Resuscitates in China During the Finance Crisis. |
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| TAN Ke-ke.The Research of the Media Economy Shunts and Resuscitates in China During the Finance Crisis.[J].Future and Development,2009,30(9):39-42. |
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| Authors: | TAN Ke-ke |
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| Institution: | TAN Ke-ke (School of Journalism and Communication, Hunan University, Changsha Hunan 410006,China) |
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| Abstract: | Then a wave of financial crisis, global economies of different sizes and varying by the severity of the impact, substantial adjustments in the domestic economy has started, the economic development of China＇s media to be the time for turning. In this paper, the financial crisis in the economy of China＇s mass media should seek new media and traditional media follow the road of cross-media, only the strong integration of resources, open way of getting money, overtaking each other can be achieved by relying on turn taking the lead in the recovery of economies in transition. |
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| Keywords: | Finance crisis new media Traditional media cross-media Integration resources open up way of getting money relying on each other |
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