| 丝绸之路景区关联度及协同发展研究--基于社会网络分析视角 |
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| 引用本文： | 付媛,戴祎璠.丝绸之路景区关联度及协同发展研究--基于社会网络分析视角[J].未来与发展,2016(7). |
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| 作者姓名： | 付媛 戴祎璠 |
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| 作者单位： | 西北大学经济管理学院,陕西 西安,710127 |
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| 基金项目： | 教育部人文社会科学青年基金项目(14YJ032)；陕西省社会科学基金项目(2014D08)；陕西省教育厅科学研究人文社科专项(14JK1699) |
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| 摘 要： | 目前，旅游市场发展繁荣，自助游比率日益上升，百度搜索和网络游记是游客获取景区信息的重要手段。丝绸之路旅游是我国最早提出的黄金旅游路线，其发展具有重要战略意义。本项目欲以“Baidu 指数”分析国内5A 景区热度，利用文本分析以及社会网络方法研究丝绸之路五省内5A景区关联度，结果表明丝绸之路5A 景区之间发展存在较高不协调性。根据研究结果本文将丝绸之路五省内25个5A级景区分类并且提供发展建议，以达到优化景区资源配置，协同丝绸之路旅游景区发展的目的。
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| 关 键 词： | 丝绸之路旅游 景区热度 社会网络方法 发展建议 |
Silk Road Area Correlation and Coordinated Development Research---Based on Social Network Analysis Perspective |
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| Abstract: | Today,with the development of the tourism market and the increase of self-guided ratio,Search Engines and Net Travel Notes became an important approach for tourists to get information. Silk Road tourism is the first suggested tourist line in china,which development has important strategic significance. This paper would use ‘Baidu Index’to analyse the heat of domestic 5A scenic spot and the social network study to analyse the correlation of the 5A scenic spot in Silk Road.The results show that the development of Silk Road lacks balance. In order to achieve the purpose of the coordinating development in the Silk Road tourism,we classified the Silk Road 5A scenic Spot into five categories and provided some suggestions. |
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| Keywords: | Silk Road tourism heat of scenic area social network analyse suggestions |
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