| B2C电子商务中消费者信任的影响因素分析 |
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| 引用本文： | 安蓉.B2C电子商务中消费者信任的影响因素分析[J].未来与发展,2010,31(6):55-58. |
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| 作者姓名： | 安蓉 |
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| 作者单位： | 兰州大学管理学院,甘肃,兰州,730000 |
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| 摘 要： | 信任问题是制约电子商务发展的关键因素。从在线公司本身、公司网站、消费者个体特征、电子商务环境等角度分析了B2C电子商务环境下信任的影响因素,在此基础上提出构建B2C电子商务信任的对策建议。
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| 关 键 词： | B2C电子商务 消费者信任 影响因素 |
The Analysis of Impact Factors of Consumer Trust in B2C Electronic Commerce |
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| AN Rong.The Analysis of Impact Factors of Consumer Trust in B2C Electronic Commerce[J].Future and Development,2010,31(6):55-58. |
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| Authors: | AN Rong |
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| Institution: | AN Rong(School of Management,Lanzhou University,Lanzhou Gansu 730000,China) |
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| Abstract: | The question of confidence is the key factor of electronic commerce development.The paper analyzes impact factors of trust in B2C electronic commerce from the point of view of on-line company,company website,consumer’s individual characteristics and electronic environment.Based on the analysis,some suggestions of setting up the B2C electronic commerce trust have been proposed. |
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| Keywords: | B2C electronic commerce consumer trust impact factor |
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