| 基于顾客需求视角的竞争战略类型研究 |
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| 引用本文： | 甘胜军.基于顾客需求视角的竞争战略类型研究[J].未来与发展,2013(6):71-75. |
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| 作者姓名： | 甘胜军 |
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| 作者单位： | 上海财经大学国际工商管理学院，上海 200433; 上海海事大学经济管理学院，上海201306 |
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| 基金项目： | 国家社会科学基金项目资助“海洋装备制造企业战略转型路径和机制研究”(项目编号12CGL031)；教育部人文社科规划项目“我国自主创新示范区R&D效率及技术追赶路径、机制研究基于异质性技术视角”(项目编号11JYA630072)；上海市教委科技创新项目“基于航运服务集群的上海国际航运中心综合竞争力培育机制研究” |
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| 摘 要： | 迈克尔.波特提出了竞争战略三种基本类型之后,学者围绕竞争战略类型问题提出了各种划分方法。本文基于顾客价值诉求的视角提出了二维竞争战略模型,根据成本和差异两个维度将竞争战略划分为三大类九种模式。
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| 关 键 词： | 竞争战略类型 顾客需求 二维竞争战略模型 |
The Study on the Types of Competitive Strategy Based on the Perspective of Customer Needs |
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| GAN Sheng-jun.The Study on the Types of Competitive Strategy Based on the Perspective of Customer Needs[J].Future and Development,2013(6):71-75. |
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| Authors: | GAN Sheng-jun |
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| Institution: | GAN Sheng-jun ,(1.School of International Business Administration,Shanghai University of Finance Economics,Shanghai 200433,China;2.School of economics and management,Shanghai Maritime University,Shanghai 201306,China) |
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| Abstract: | After Michael Port put forward three basic types of competitive strategy,Scholars put forward various classification methods of competitive strategy types.This paper presents two-dimensional competitive strategy mode based on the perspective of customer value demand,and divide competitive strategy into three categories of nine kinds of mode according to the two dimensions of cost and difference. |
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| Keywords: | competitive strategy types customer needs two-dimensional competitive strategy mode |
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