| 网络环境下的媒介理论发展与对比研究 |
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| 引用本文： | 刘晨昊,严建援,程霞.网络环境下的媒介理论发展与对比研究[J].未来与发展,2010(10):101-105,55. |
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| 作者姓名： | 刘晨昊 严建援 程霞 |
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| 作者单位： | 南开大学商学院,天津,300071 |
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| 摘 要： | 现代社会的网络环境使人际沟通的可用媒介大大增多,了解沟通媒介的特点及其作用方式,对于提升企业运营绩效十分重要。本文阐述了媒介研究的兴起和意义,对媒介丰度理论、媒介同步性理论和媒介自然性理论的发展进行了梳理和观点研究,并从发展阶段、理论定位与贡献的方面进行对比,得出关于媒介理论研究发展的启示。
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| 关 键 词： | 媒介理论 媒介丰度 媒介同步性 媒介自然性 沟通 |
A Study on Development and Comparison of Media Theory in Network Environment |
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| LIU Chen-hao,YAN Jian-yuan,CHENG Xia.A Study on Development and Comparison of Media Theory in Network Environment[J].Future and Development,2010(10):101-105,55. |
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| Authors: | LIU Chen-hao YAN Jian-yuan CHENG Xia |
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| Institution: | (Business School,Nankai University,Tianjin 300071,China) |
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| Abstract: | The network environment in modern society makes the available media in the communication of people more and more,understanding the traits and function modes of media is very important to improve operating performance of enterprises.This paper elaborates the emergence and meanings of media research,studies the development and points of MRT,MST and MNT,gives a comparison from the development stage,the positioning and contributions of theories respectively,and gets some opinions about the development of the media theory research. |
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| Keywords: | media theory media richness media synchronicity media naturalness communication |
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