| 浅论我国瑜伽产业的发展 |
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| 引用本文： | 王昉.浅论我国瑜伽产业的发展[J].科教文汇,2013(18):105-106. |
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| 作者姓名： | 王昉 |
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| 作者单位： | 南阳师范学院新闻与传播学院河南·南阳473061 |
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| 摘 要： | 统观我国整个瑜伽产业的发展现状,已经取得了众多成果,形成了多样的瑜伽经营机构和各色瑜伽产品,但仍然存在一些不足,诸如营销策略单一、瑜伽教练素质良莠不齐等。但作为一个新兴产业,瑜伽产业仍有广阔的发展前景,只需要进行合理改善,仍能取得良好发展。
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| 关 键 词： | 现代瑜伽 营销策略 发展前景 |
A Brief Discussion on the Development of Yoga Industry in China |
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| Authors: | Wang |
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| Abstract: | Yoga industry in China has generally achieved many achievements, and formed various marketing organizations and yoga products, but there are also some shortcomings. As a new industry, yoga industry has a wide development prospect, so it can still achieve wonderful development through proper improve- ment. |
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| Keywords: | modern yoga marketing strategy development prospect |
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