| 黑龙江省旅游纪念品包装设计研究 |
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| 引用本文： | 邢义杰.黑龙江省旅游纪念品包装设计研究[J].科教文汇,2011(15):202-202,208. |
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| 作者姓名： | 邢义杰 |
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| 作者单位： | 哈尔滨师范大学,黑龙江·哈尔滨,150080 |
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| 基金项目： | 黑龙江省文化厅艺术科学规划课题 |
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| 摘 要： | 在产品呈现到消费者之初,包装最先影响到人们的购买心理,因此,在琳琅满目的各类旅游纪念品中,包装已不仅仅是简单的包裹作用,更是信息的直接传递、文化内涵的最好体现。重视旅游纪念品的包装设计,有效引购买导,对增大旅游商品在旅游业总收入中的比重,提高旅游业的经济效益具有重要作用。
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| 关 键 词： | 旅游纪念品 包装设计 文化 创新 |
Studying Heilongjiang Province Tourist Souvenirs Packing Design Research |
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| Authors: | Xing Yijie |
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| Institution: | Xing Yijie Harbin Normal University,150080,Harbin,Heilongjiang,China |
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| Abstract: | Presented to consumers beginning in the product,packaging,people buy the first psychological impact,therefore,in the range of types of tourist souvenirs,the packaging is not only the role of a simple package,it is the direct transfer of information,cultural connotation.The best embodiment.The importance of tourism souvenirs,packaging design,effective buying guide,travel products on the increase in the proportion of total tourism revenue,improve the economic benefits of tourism has an important role. |
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| Keywords: | souvenirs packaging design culture innovation |
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