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大学生商业计划书教学设计重点和路演核心要素分析
引用本文:张鲲.大学生商业计划书教学设计重点和路演核心要素分析[J].科教文汇,2021(9).
作者姓名:张鲲
作者单位:成都师范学院
基金项目:教育部高教司2018年第二批产学合作协同育人项目“商业计划书撰写与路演课程建设”(项目编号:201802341085)。
摘    要:市场经济背景下,各类创新创业大赛日益增多,更多的大学生走上了创业这条道路。在学生决定参赛或者创业时,应思考如何把自己的创意转化为商业价值,那商业计划书就成了必要的融资要素。通过明确大学生商业计划书的设计重点及路演核心要素,在参赛项目或企业中发挥着重要作用。

关 键 词:大学生  商业计划书  教学设计重点  路演核心要素

Analysis on Key Points of Teaching Design and Key Elements of Roadshow for College Students’Business Plans
Authors:ZHANG Kun
Abstract:Under the background of the market economy,there is an increasing number of various innovation and entrepreneurship competitions,and more college students have embarked on the path of entrepreneurship.When students decide to compete or start a business,they should think about how to transform their creativity into commercial value.The business plan becomes a necessary element of financing.By clarifying the design focus of college students’business plans and the key elements of roadshow,business plans will play an important role in participating projects or enterprises.
Keywords:college students  business plans  key points of teaching design  key elements of roadshow
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