| 问题意识与“广告策划与创意”课程优化 |
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| 引用本文： | 户松芳.问题意识与“广告策划与创意”课程优化[J].科教文汇,2012(25):44-45. |
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| 作者姓名： | 户松芳 |
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| 作者单位： | 湖南文理学院文史学院 湖南·常德415000 |
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| 基金项目： | 2011年湖南文理学院教改立项"以服务地方为导向的新闻学专业课程体系改革研究与实践" |
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| 摘 要： | 问题意识是创新意识与能力的前提,针对课程特点,＂广告策划与创意＂以＂问题为本＂优化课堂教学,并且向课外拓展,为创新意识与能力的培养提供了积极的尝试。
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| 关 键 词： | 问题意识 广告策划与创意 创新 课程优化 |
Problem Consciousness and the Curriculum Optimization of "Advertising Plan and Creativity" |
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| Authors: | Hu Songfang |
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| Institution: | Hu Songfang School of Literature and History,Hu＇nan University of Arts and Science,415000,Changde,Hu＇nan,China |
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| Abstract: | Problem consciousness is the premise of innovative consciousness and ability.Based on curriculum features,the writer optimize the class teaching of ＂Advertising Plan and Creativity＂ with the guiding thought of ＂problem-orientation＂,and expands outwards the class. |
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| Keywords: | problem consciousness advertizing plan and creativity innovation curriculum optimization |
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