| 老字号知识产权保护法律问题研究 |
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| 引用本文： | 庞轶芳.老字号知识产权保护法律问题研究[J].科教文汇,2013(25):202-203. |
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| 作者姓名： | 庞轶芳 |
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| 作者单位： | 张家口学院,河北张家口075000 |
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| 摘 要： | 《关于实施＂振兴老字号工程＂的通知》由原商务部于2006年5月印发,通知明确指出从该文件下发之日起由原商务部牵头在全国范围内实施＂振兴老字号工程＂,该工程全面收集整理了中华传统老字号资料,经过严密论证等一系列繁复工作,历时三年对1000家＂中华老字号＂予以了重新认定,并在此基础上通过政府政策引导、社会文化宣传等多种手段,指导这些企业发扬文化、传承技艺、创新营销,实现＂老＂品牌的＂新＂发展。现代市场经济是竞争经济,它的有序性基于法律规范,其市场主体经营资源诸如企业品牌、商业信誉、管理技术等都依赖于法的确认和保护,比如一般商标、驰名商标,依据法律获得了商标权等一系列权益。而与此相反,中华知名老字号目前尚未得到专门法律给予的特殊保护,知识产权保护问题日益凸显,怎样在原有商务部关于中华老字号认定工作成果的基础上,利用＂法律之盾＂保护自己,利用＂法律之剑＂扩土开疆,已然成为老字号走出困境,重新崛起的关键之所在。
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| 关 键 词： | 老字号 知识产权保护 法律问题 |
Research on Legal Issues for the Intellectual Property Protection of Time-Honored Brands |
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| Authors: | Pang Yifang |
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| Institution: | Pang Yifang; |
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| Abstract: | After a series of attempts by t he government and the society,China＇s time-honored brands have achieved new development.Modern market economy is competitive economy,and its order is based on legal regulation,so enterprise brands,commercial honors and management techniques rely on legal determination and protection,but China＇s time-honored brands are not specifically protected by exclusive laws,which leads to more and more prominent problems on intellectual property.How to protect themselves and get rid of the predicaments has become the key for time-honored brands to regain energies. |
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| Keywords: | time-honored brands intellectual property protection legal issues |
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