| 沿海区域“汽车营销实务”课程的教法 |
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| 引用本文： | 麦冬玲,顾艺,王贵.沿海区域“汽车营销实务”课程的教法[J].科教文汇,2014(28):85-87. |
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| 作者姓名： | 麦冬玲 顾艺 王贵 |
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| 作者单位： | 北海职业学院 广西·北海 536000 |
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| 基金项目： | 广西高等教育教学改革工程研究基金(2013JGA400)。 |
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| 摘 要： | 针对沿海区域“汽车营销实务”课程教学中存在的问题,激励推广“行动导向”、“4＋3”教学法,由学校转向企业教学。强调实训环节的教学,突出学生的技能实践,让学生直接进入汽车营销工作岗位的模式,实现“校企并轨”、“课岗一致”的要求,通过岗位指导,将理论融于其中,在顶岗教学过程中,加强理论、技能考核,达到企业教学目标。
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| 关 键 词： | 教学现状 工作岗位 理论贯穿 质量保证 |
Teaching Methods of "Automobile Marketing Practice"Course in Coastal Areas |
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| Authors: | Mai Dongling Gu Yi Wang Gui |
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| Institution: | Mai Dongling,Gu Yi,Wang Gui |
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| Abstract: | In view of the problems existing in ＂Automotive Marketing Practice＂ teaching in coastal areas, ＂action oriented＂ and ＂4＋3＂ teaching methods are promoted, transforming teaching from college to enterprise. Emphasis should be laid on training link teaching and the practice of students＇ skills should be highlighted;students should be required to enter the model of automobile marketing posts directly, thus realizing the requirements of ＂college-enterprise integration＂ and ＂course-post consistency＂;theories should be infiltrated into post guidance and on-post teaching, so as to enhance the evaluation of theories and skills,and achieve the enterprise teaching goals as well. |
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| Keywords: | teaching situation post theory infiltration quality as-surance |
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