| 新冠肺炎疫情背景下高职“医药市场营销”课程在线教学效果的反思与探索 |
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| 引用本文： | 舒洁倩,袁娴,李子行.新冠肺炎疫情背景下高职“医药市场营销”课程在线教学效果的反思与探索[J].科教文汇,2021(2). |
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| 作者姓名： | 舒洁倩 袁娴 李子行 |
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| 作者单位： | 广东岭南职业技术学院 |
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| 基金项目： | 广东省高职教育医药卫生类专业教育教学改革项目“基于‘DQP’和‘3a云教育’双融合的高职医药市场营销课程教学研究与实践”(项目编号20171088)。 |
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| 摘 要： | 为了积极降低新冠肺炎疫情对教育教学的不利影响,各类学校积极响应教育部"停课不停学"的号召,大规模地开展在线教学。该文就新冠肺炎疫情防控期间,高职"医药市场营销"课程在线教学的教学效果进行总结、反思。旨在提高在线教学质量,为在线教学研究提供参考。
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| 关 键 词： | 新冠肺炎疫情 医药市场营销 在线教学 |
Reflection and Discussion on the Effect of Online Teaching of the"Pharmaceutical Marketing"Course during the COVID-19 Epidemic |
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| Authors: | SHU Jieqian YUAN Xian LI Zixing |
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| Abstract: | In order to actively cope with the adverse impact of COVID-19 on education and teaching,schools at all levels and of all kinds responded to the call of the Ministry of Education to"suspend classes without ceasing classes"and carry out online teaching on a large scale.This paper summarizes and reflects on the effects of online teaching activities of the"Medical Marketing"course in higher vocational colleges during the COVID-19 epidemic.The aim is to improve the quality of online teaching and provide reference for online teaching research. |
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| Keywords: | COVID-19 Medical Marketing online teaching |
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