| 科技期刊微内容传播的思考 |
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| 引用本文： | 张海东,孙继华.科技期刊微内容传播的思考[J].中国科技期刊研究,2015,26(9):925-930. |
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| 作者姓名： | 张海东 孙继华 |
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| 作者单位： | 中国热带农业科学院科技信息研究所期刊社, 海南省海口市龙华区学院路4号 571101,中国热带农业科学院科技信息研究所期刊社, 海南省海口市龙华区学院路4号 571101 |
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| 基金项目： | 海南省自然科学基金"基于二维码、云出版的海南科技期刊创新服务研究"(No.714282);中央级公益性科研院所基本科研业务费专项资金(中国热带农业科学院院本级)资助项目(No.1630012015021)。 |
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| 摘 要： | 【目的】思考科技期刊应用二维码尝试微内容传播,为促进科技期刊在新的媒介融合环境下提升传播力服务。【方法】 通过界定科技期刊微内容的概念,分析科技期刊微内容传播的必要性,指出其可行的做法。【结果】科技期刊目前主要采用微信、微博和二维码等微媒介进行微内容传播,其推送的热点文章的点击率、下载率及引用率均显著高于普通文章。【结论】科技期刊应积极尝试微内容传播,以期在新时期切实提高科技期刊所应具备的精炼、传播功能。
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| 关 键 词： | 科技期刊 媒介融合 微内容 二维码 创新服务 云出版 |
| 收稿时间： | 2015/4/27 0:00:00 |
| 修稿时间： | 2015/7/27 0:00:00 |
Study on micro-content spread of the scientific journals |
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| ZHANG Haidong and SUN Jihua.Study on micro-content spread of the scientific journals[J].Chinese Journal of Scientific and Technical Periodicals,2015,26(9):925-930. |
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| Authors: | ZHANG Haidong and SUN Jihua |
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| Institution: | Journals Department of Sci-tech Information Research Institute, CATAS, 4 Xueyuan Road, Longhua District, Haikou 571101, China and Journals Department of Sci-tech Information Research Institute, CATAS, 4 Xueyuan Road, Longhua District, Haikou 571101, China |
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| Abstract: | Purposes] Thinking on the application of two-dimensional code for scientific journals, this paper attempts to spread the micro content in order to promote scientific journals and enhance the propagation force in the environment of new media integration.Methods] By defining the concepts of scientific journals' micro content,this paper analyzes the necessity of scientific journals spreading their micro content, and points out the feasible approach.Findings] Scientific journals mainly use the micro channel, micro blog, two-dimensional code and other micro media to spread their micro content,. In this way, the click rate, the download rate and the reference rate of their hot articles are much higher than the ordinary ones.Conclusions] Scientific journals should actively try to spread the micro content in order to improve the refining and communication functions of scientific journals in the new period. |
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| Keywords: | Scientific journals Media convergence Micro content Two-dimensional code Service innovation Cloud publishing |
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