| 政府干预、平台认知和采纳意向关系的实证研究 |
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| 引用本文： | 王铜安,肖亮.政府干预、平台认知和采纳意向关系的实证研究[J].科研管理,2016,37(2):132-140. |
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| 作者姓名： | 王铜安 肖亮 |
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| 作者单位： | 1. 浙江工商大学管理学院;
2. 浙江工商大学现代商贸研究中心 |
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| 基金项目： | 教育部人文社会科学重点研究基地项目(项目编号13JJD630017,起止时间:2013.01-2016.12)、浙江省自然科学基金重点项目(项目编号LZ13G010001,起止时间:2013.01-2016.12)、教育部人文社会科学研究项目(项目编号12YJA630160,起止时间:2012.01-2014.12). |
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| 摘 要： | 本文以国家交通运输物流公共信息平台(以下简称"LOGINK平台")为研究对象,采用统计分析和案例研究方法,以信息干预、技术干预、财政干预和行政干预为自变量,平台运作价值感知、战略价值感知和实施成本感知为中介变量,系统研究了不同政府干预方式对物流公共信息平台用户采纳意向的影响机理。研究结果表明,不同类型的政府干预方式对物流企业的物流公共信息平台采纳意向影响存在显著差异性,信息干预的总体影响最小,技术干预的总体影响最大。其中,对平台运作价值感知的影响中,技术干预的影响最大,信息干预的影响次之,财政干预和行政干预的影响不显著;对平台战略价值感知的影响中,从大到小依次是行政干预、技术干预和信息干预,财政干预的影响不显著;不同政府干预对平台实施成本感知的影响中,从大到小依次是技术干预、财政干预、行政干预,信息干预对平台实施成本感知的影响不显著。
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| 关 键 词： | 技术采纳 运作价值 战略价值 实施成本 政府干预 |
| 收稿时间： | 2014-04-08 |
An empirical research on the relationship among government intervention,platform awareness and adoption intention |
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| Abstract: | This paper takes the national transportation logistics public information platform (hereinafter referred to as the "LOGINK" platform) as the research object, utilizes statistical analysis and case study method, with information, technology, financial and administration intervention as independent variables, operation value perception, strategic value perception and implementation cost perception as intermediate variables, systematically studied the effect mechanism of different government interventions on logistics public information platform adoption intention. The result shows that: different types of government intervention have significant difference in the adoption intention of logistics enterprises in the logistics public information platform, as a whole, the impact of information intervention is the minimum, while the technical intervention is the maximum. As to effect of operational value perception of the platform, technology intervention’s effect is the first, information intervention’s influence is the second, while financial and administration effect has no significant influence. As to effect of strategic value perception of the platform, from strong to weak, the turn is administration intervention, technology intervention and information intervention, meanwhile financial intervention’s effect is not significant. The effect of different government intervention to platform implementation cost perception, the turns from strong to weak are technology intervention, financial intervention and administration intervention, information intervention’s effect is insignificant. |
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| Keywords: | technology adoption operational value strategic value operational costs government intervention |
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