| 风险投资对高科技企业商标行为的影响 |
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| 引用本文： | 张卫东,张春香.风险投资对高科技企业商标行为的影响[J].科研管理,2016,37(7):8-16. |
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| 作者姓名： | 张卫东 张春香 |
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| 作者单位： | 华中科技大学经济学院 |
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| 摘 要： | 对高科技企业而言,反映品牌意识和创新能力的商标是其成败的关键因素之一。本文旨在研究企业风险投资的获得对其商标行为的影响。在相关理论回顾的基础上,本文提出了关于企业风险投资的获得对商标注册的可能性和注册商标所保护的市场范围之影响的基本关系假设,并用192家英国微米纳米技术行业企业面板数据进行了实证研究。因为商标注册的可能性是一个虚拟变量,所以本文采用logit模型对其进行回归;而注册商标所保护的市场范围在本文是计数变量,因此,本文采用负二项分布模型和泊松分布模型对其回归。结果表明,风险投资的获得不仅显著促进企业的商标申请,而且对商标所保护的市场范围也有显著影响。因此,国家应该大力发展风险投资,鼓励风险投资流向高科技企业,培育高科技企业的商标行为意识。
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| 关 键 词： | 风险投资 商标 高科技企业 面板数据 |
| 收稿时间： | 2014-07-24 |
The effect of venture capital on high-tech firms' trademark activities |
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| Zhang Weidong,Zhang Chunxiang.The effect of venture capital on high-tech firms' trademark activities[J].Science Research Management,2016,37(7):8-16. |
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| Authors: | Zhang Weidong Zhang Chunxiang |
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| Institution: | Huazhong University of Science and Technology, Wuhan 430074, Hubei, China |
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| Abstract: | As for high-tech firms, trademarking, which is related with firms’ brand strategy and innovative ability, is one critical factor influencing their success. This paper aims to study whether the access to venture capital (VC) has an effect on firms’ trademarking activities. Based on related theories, this paper proposes two hypotheses: influences of the access to VC on the propensity to register trademarks and on the market scope of trademarks respectively. The empirical data contains 192 firms operating in the UK micro and nanotechnology sector. Considering the dummy variable nature of the propensity to register trademarks, this paper chooses a Logit model to do the regression analysis. As for the market scope of trademarks, given its count variable nature, a negative binormial model and a Poisson model are chosen to deal with the data. The regression results indicate that VC funding has a positive effect on the propensity to register trademarks, as well as on the market scope of trademarks. Therefore, the government should encourage the development of VC, and encourage VC going to high-tech firms so as to forter their trademarking consciousness. |
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| Keywords: | venture capital trademark high-tech firm panel data |
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