| 制造业服务化战略转型升级:演进路径的理论模型—基于3家本土制造企业的案例研究 |
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| 引用本文： | 胡查平,汪涛.制造业服务化战略转型升级:演进路径的理论模型—基于3家本土制造企业的案例研究[J].科研管理,2016,37(11):119-126. |
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| 作者姓名： | 胡查平 汪涛 |
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| 作者单位： | 1.贵州民族大学商学院，贵州 贵阳550025；;
2.武汉大学经济与管理学院，湖北 武汉430072 |
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| 基金项目： | 国家自然科学基金地区项目，国家自然科学基金重点项目，教育部哲学社会科学研究重大课题攻关项目，国家自然科学基金面上项目 |
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| 摘 要： | 成功实施服务化战略转型的制造业企业究竟是怎样适应性的对服务化战略进行转型升级的?其基本演进路径又是怎样的?既往研究没有做出充分的解释和回答。本研究对3家本土服务化战略转型制造企业转型升级的演进路径进行了探索性研究,总结归纳了制造业企业服务化战略转型升级路径的理论模型。理论模型表明:制造业企业服务化战略转型升级的过程,即是制造业企业在其"核心能力"介入市场竞争过程中存在诸多竞争性问题的基础上,不断升级其"服务化战略"的过程。与过往研究相比,本理论模型重在突出了战略升级阶段的核心能力是如何演进,以及每一演进阶段存在的问题又是如何推动制造业企业基于顾客视角对服务化战略实施升级的进行了总结和归纳,为传统制造业企业实施服务化战略转型升级提供了理论依据。
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| 关 键 词： | 制造业 制造业服务化 竞争战略 |
| 收稿时间： | 2015-06-08 |
Transformation and upgrading of manufacturing servitization strategy:The theoretical model of the evolution path based on a case study of three local manufacturing enterprises |
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| Hu Chaping,Wang Tao.Transformation and upgrading of manufacturing servitization strategy:The theoretical model of the evolution path based on a case study of three local manufacturing enterprises[J].Science Research Management,2016,37(11):119-126. |
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| Authors: | Hu Chaping Wang Tao |
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| Institution: | 1. School of business, Guizhou Minzu University, Guiyang 550025, Guizhou, China; ;
2. Economics and Management School, Wuhan University, Wuhan 430072, Hubei, China |
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| Abstract: | How do the manufacturing companies with a successful transformation of service strategy manage to finish such up-gradation with adaption? And what’s the basic evolutionary path like? Previous studies did not make a full explanation and answer. In this study, three local service-oriented manufacturing enterprises which have upgraded their strategies will be studied with their evolutionary process, then a theoretical model of the up-gradation path of manufacturing enterprise service strategy will be summed up. The theoretical model shows that: the upgrading process of manufacturing enterprise service strategy is an increasingly upgrading one that is based on a couple of problems existed in the course of manufacturing enterprises’ exerting their “core competencies ” into the market competition. Compared with previous studies, this theoretical model highlights the evolution of core competence in strategic upgrade phase, and how the problems existed in each evolutionary process promote manufacturing enterprises to sum up their service strategy up-gradation from the perspective of customers, which in turn provides a theoretical basis for the transformation and up-gradation of service strategy of traditional manufacturing enterprises. |
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| Keywords: | manufacturing manufacturing servitization competitive strategy |
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